In previous posts, I convinced you to consider using Pinterest in your social media marketing strategy, I reviewed some of the boards you can create for your business and some of the ways that B2B businesses can use the network.
There is no doubt that Pinterest is rising in importance for marketers. Recent studies have found that Pinterest is driving three times more website traffic than Twitter, and more traffic than Twitter, LinkedIn and Reddit combined!
So what makes an image pinnable? In adding to getting re-pins, your business should be actively pursuing comments, likes and shares (people directly sending the pin to another Pinterest user).
How can your business ensure that the pins you are posting are optimized for maximum sharing, commenting and liking?
Here are 9 steps to more pinnable Pinterest pins for your business.
1) Make pins easy to share.
Optimize the images on your blog and your website – especially if it is an e-commerce site – so they are easily pinned.
Do not name your Pinterest images Photo1 or Download2. Use descriptive language, and label your image the way you would like it pinned.
For example, if you write a blog post called “How to Succeed on Pinterest”, the accompanying graphic with the blog should be labeled “How to Succeed on Pinterest”. That way when someone pins the image, it will include a description that will entice people to click on it and return to the original post, hence driving traffic to your site.
Accurately and well-described images will also help in search results!
2) Make pins unique.
80% of all pins on Pinterest are re-pins. Re-pins can be great for filling out your boards, building relationships and curating resources, but they won’t get you increased blog or website traffic, let alone sales in your online store.
To battle this, create and upload unique pins and make sure to add a URL for your blog or website.
When you upload an original pin or graphic, be sure to edit the pin so that it connects with your website or blog post. To upload a photo or graphic to Pinterest, click on the plus button at the top right next to your name. You will see the option to Upload a Pin. Choose the photo from your computer and upload. Pick the board, add a description (caption), then Pin It. Once it’s uploaded, click on the pin, then the pencil/edit icon.
Enter the URL destination where it says Source. Save Changes, and the pin is ready!
3) Size pins.
600px is the maximum width when people click on the expanded pin.
Happy Marketer found that any image below 300×300 pixels is too small and will get stretched out. Make sure your pins are high quality and big enough for Pinterest.
4) Be colorful.
Curalate reported that images with reddish-orgage colors get more engagement than blue-ish images.
They also found that pins with multiple colors, as opposed to back and white images, received more re-pins and engagement.
5) Think intrigue!
Think like a journalist. How can you pique pinners’ curiosity and interest to get people clicking on your pins?
Write eye-catching headlines in bold fonts that compel people to click on the pin, re-pin it to read later or share it/send it to another user.
6) Use text overlay.
Put text over images and not just in the captions so they can stand alone.
Use simple photo editing sites like Canva or PicMonkey to overlay text onto existing photos.
Cynthia Sanchez at the blog Oh So Pinteresting does this well:
7) Use hashtags sparingly.
Hashtags are a great way to organize content in social media as well as to discover new pinners and pin boards. To ensure that your pins are being found for the topics that matter to you, you want to include hashtags in your pin descriptions.
Did you know you can use hashtags on Pinterest, just like on Facebook, Twitter and Instagram? They are a great way to filter pins relating to a topic. Do your research before adding hashtags to your pins.
What are the popular hashtags in your industry and related to your business? What are your customers and competitors using? A good hashtag is relevant, short, popular and memorable.
8) Keep descriptions short.
More on captions and pin descriptions – a study conducted by social media scientist Dan Zarrella found that pins with 200 word descriptions (or about that) received more re-pins than ones with longer descriptions.
9) Try going vertical.
Pinterest doesn’t limit the length on pins, which can be a good and bad thing.
Make those pins as long as you like, but remember that people may not want to scroll down to the end to find all the information.
In the coming months, I will be blogging for Maximize Social Business on topics that include how businesses can get the most from Pinterest, how to create great pins, what types of boards to create and how to get more traffic to your site using this innovative social networking tool.