Most bloggers and sites that drive a torrent of web traffic and cultivate a huge following do two things very well:
First, they build compelling content that creates opportunities for attention, engagement, conversation and recognition making Google searchers stick to their site like superglue.
Second, they harness the power of Twitter to drive highly targeted traffic back to their site or blog.
If you publish great stuff and tweet about it, you’ll naturally drive traffic to your blog and site.
If only it were that easy…
Here’s the brutal truth about Twitter:
There are WAY too many businesses and bloggers on Twitter who trying to get more traffic for their blogs and websites.
You’ve got to battle it out with other bloggers, other sites, and other twitter feeds, as well.
The rule of this game is simple:
You’ve got to get—and hold—the attention of your target audience on Twitter with unique strategies.
But you’re probably wondering:
“Where do I find unique Twitter strategies that actually work?”
Well, today I’m going to show you 8 insanely actionable ways that almost guarantee a high volume of targeted traffic from Twitter.
Share links And Compel Your Audiences to Retweet
Most marketers think that Tweets are nothing but 140 characters plain, long text about their business or blogs.
But in my experience, Tweets without a relevant link may appear like spam to most Twitteratis.
Let’s say, you’ve build an awesome piece of content you think will resonate well with your target audiences on Twitter. But if you don’t include a link to it, how will users check out your post?
Remember, they’re more likely to take notice when you include a relevant link with your tweets.
But your efforts don’t end here.
You’ll also need to add “tweet this quote” or “click to tweet” links within your posts to allow your readers to tweet a quote from your blog.
This is one of the best ways to get your content before more people on Twitter. You’re giving people micro-opportunities to share your work. Remember, not everyone will want to tweet your entire post but they might be interested in a quote or two.
Here’s an example from Unbounce and HubSpot blog posts:
Now that you know where to start your efforts from, it’s almost time to start tweeting your blogs.
Before you do, make sure to read the next technique on this list…
Get Visual Appeal to Capture Attention
Okay! Now you know adding links in your Tweets can get people to share your posts and help you get more traffic.
But the Big Question here is: How do you make people click on your links?
That’s easy: make your tweets visually appealing.
In fact, studies show that tweets with images get two times the engagement rate of those without.
Relevant images with a clear connection to your blog and site.
Images that convey your brand’s personality. Don’t forget to use images that appeal to the emotions of your audience.
Check out this example from Intel:
This is an image that Intel tweeted on the 4th of July. Within just 10 hours, this Tweet was able to generate 90 retweets and 49 favorites.
But here’s the deal:
Whatever you do, never forget to play by the rules.
You must post only images that meet Twitter’s guidelines. Otherwise, you could get the account suspended over the use of an inappropriate photos or images.
Use Short, Precise & To-The-Point Tweets for Maximum Effect
You must keep your tweets short, precise and to-the-point.
You’ll be surprised to know:
Short tweets, under 100 characters get a 21% higher interaction rate.
But here’s the shocker:
Building persuasive content in 140 characters can be a pretty difficult and daunting task.
But when you plan to tweet a link to your blog, it pays to be creative. Use shorter tweets that seamlessly increase the curiosity quotient invoking users’ interest in your blog.
But how do make sure your short tweets are compelling enough?
A good trick here could be to use a compelling headline. Remember, great headlines don’t only get you click-throughs, they also help you with conversion rate optimization.
Studies reveal that you can increase your conversion rate on a link by 73% if you use a compelling headline.
Check out this example from Copyblogger’s Brian Clark.
Brian’s tweet is about “3 Modern Marketing Mistakes and How to Fix Them”. See how he uses a compelling headline to make users want to find out more about his article.
Now, let’s move onto the next actionable way on the list.
Use Hashtags to Your Advantage
Here’s the deal:
Sure, adding links and visually appealing images help you drive more traffic back to your site…
…but in most cases, they aren’t enough.
Instead, I recommend tapping into every marketer’s best friend on Twitter:
You’ll be surprised to know:
Tweets with hashtags receive 2X more engagement than those without.
So make it a point to use hashtags related to your blogs so people searching for more on the subject of your post can find your tweets.
It pays to be consistent with your hashtags to familiarize your users with your blogs, business, and brand.
But don’t overdo it. Remember, excess is bad!
Make a point to use no more than 3 hashtags per tweet as it may affect the readability of tweets.
Better yet, create your own hashtags. Use your original hashtags with trending hashtags to maximize the traffic to your site.
Check out the example of Bored Panda.
See how cleverly Bored Panda uses hashtags related to news topics that they publish. The example is about coverage on a Texas storm.
Include a Blog Link in Your Bio
You probably already know your Twitter bio is what people see when they visit you on Twitter.
But what you may not know is that your Twitter bio provides one of the easiest ways to get more traffic to your blog.
Here’s how you can hack your Twitter bio to your advantage:
Include a strong, persuasive call to action with a shortlink, in your Twitter bio to tempt your followers into clicking through to your blog too.
Don’t forget to update this information regularly with the latest content on your blog.
Check out how Mari Smith uses this tactic, to drive traffic to a specific landing page on her blog.
Don’t Give It All in Your Tweets
If you want more traffic from Twitter, the solution is simple:
Never give too much away about your blog post in your tweet.
If a user can easily guess what your content is about from your tweet, why would they want to click your link to read more?
You must make sure your tweets generate curiosity. But when you’re doing that, you must ensure that you’re eliminating the use of overly complicated words.
One of the best way to do this to ask a question that makes readers interested in your blog post.
Here’s an example:
See how blogger Kristi Hines tweets a question about Google Authorship with a link to where the answer to the question can be found.
Now move onto the next secret technique on the list.
Time Your Tweets at the Right Time
Here’s something we can both agree on:
The more you Tweet, the more traffic you get, right?
If you want more traffic from Twitter, you need to post when your target audience hangs out on Twitter.
Catch your users when they’re on Twitter to drive maximum traffic to your website.
A survey reveals that most users are likely to be on Twitter when they commute to work.
In terms of best time to tweet, 5 pm is best for retweets while 12 and 6 pm gives highest CTR, according to a study by Dan Zarrella.
- Stop, Analyze & Repeat
If you’ve been in the game for a while you know that trends come and go, and techniques keep on changing.
Here’s what you must do:
Monitor, and analyze to see what’s working for you and what’s not!
Though you may get tempted to keep doing things that are yielding good results, you may eventually wear out the technique.
It makes sense to run A/B test experiments, analyze the results and constantly look out for news ways to drive traffic through Twitter.
Now It’s Your Turn
You’ve just seen 8 of the most insanely actionable ways to get more traffic with Twitter…
Now, go ahead and put these techniques into practice and start your journey to becoming a traffic powerhouse on Twitter.
Have you tried any of these methods? What’s worked for you? What hasn’t worked so well?
Leave us a quick comment and let us know.