It’s a typical day at the office, and you’re going through your Facebook newsfeed. You read an article shared by your colleague about how Facebook is coming up with a ‘Jobs’ tab to compete with LinkedIn and notice that he’s shared this article from another Facebook Page. So, you decide to check that page out. On landing on this page, you understand that this is not a genuine page and that you shouldn’t be following it. What is it that put you off? Can that happen to a prospect who’s checking out your brand’s Facebook page? What should you do to make it look professional?
A Facebook page is your brand’s social website. The look and feel of the page have a direct impact of how your prospect perceives your brand. We have listed out six main components of a Facebook page that you should check right now. Have a look.
When you are creating a new page on Facebook, it allows you to select the type of page that you would like to create. Typically the page type you choose should depend on the purpose that your page would serve. Is it to promote your company or brand, is it to promote your small business in your neighborhood, or is it to support a social cause.
The look of your Facebook page changes with the type that you select. For example, if you’re selecting the page type as, ‘Local Business or Place,’ Facebook adds your location to your page. These small variations that come up based on the type selected make it important to select the right one.
Just in case if you’ve selected the wrong type and have to modify it, go to, About (left sidebar) -> Edit page info. You’ll be able to make changes there.
Next important aspect is to get the profile and cover images right. The profile picture can typically be your logo. There’s not a lot that you can try here. Just keep it simple and don’t add variations of your logo. Your audience can get confused especially when there’s a proliferation of fake profiles online.
Your cover image can complement your value proposition. Imagine your Facebook page to be the homepage of your website. Your hero image can occupy the cover image slot on Facebook. You can experiment with various cover images here. Try using cover images that talk about a campaign you’re running, list a few awards you’ve won or customer quotes that really lift your brand image. Adding the right cover image is imperative as your audience will spend time on this. Also, get the profile sizes right. It would be a waste to see an awesome cover image get cut due to improper dimensions.
Facebook now allows you to select a template for your page too. The templates that you get to choose from lets you customize the tabs on the side and the CTAs on top. These templates can be selected to showcase your abilities better.
You don’t get too many options basically when it comes to tabs. On careful examination, you’ll understand that Facebook has a fixed number of tabs. Based on the chosen template the tabs either get reduced or rearranged. This is helpful to organize important aspects in the tabs.
Messenger Bot To Greet Visitors
Auto greet the visitors that come to your page. This allows your users to opt-in and have a conversation with you. Leverage this feature to get your audience talking directly to you. Ask questions in your greeting so that the visitor feels compelled to answer. Let the interactions start so that the user feels more connected to your brand.
Use instant replies to set expectations. You may not be around always to respond to chat., but you can program Facebook Messenger to give an automated response. This ensures that the user’s not waiting for eternity to get an answer.
Pin Your Best Post
You can’t keep posting your best content again and again. Your timeline would look clumsy if you do that. If you’ve spent quite some time making a video or an infographic, pin that post to your timeline. Even if you post content after this ‘pin’ the pinned post will still be the first one on your timeline.
It is important that your audience connects with your content. If you have content for a particular campaign that’s eye-catching, pin that post so that everybody interacts with that first. Typically you’ll see pinned posts receiving higher engagements compared to the other posts.
Update Your Information Correctly
‘About’ tab remains on the left section of your Facebook page. Most of the users check the ‘About’ tab first when they interact with a Facebook page. Here they get all the inputs about the brand, what it stands for, location, contact info and so on. It is imperative that all the fields in this tab are filled out correctly.
You can use this to describe your brand in a nutshell. Showcase your achievements under milestones so that your brand equity increases.
These are the six main components of a Facebook page that you shouldn’t ignore if you want to succeed at Facebook marketing. Giving more attention to these will give your Facebook page a professional look. Let us know if you have experimented with some other components which have given you positive results. You can reply in the comments section below to start a discussion.