According to Content Marketing Institute’s article, “What Effective B2B Content Marketing Looks Like [New Research]”, 57% of B2B marketers tell that it’s hard to consistently produce quality content. The big challenge of content marketing is to come up with topics to write about. If you have a great content idea for your blog post, it doesn’t mean it will resonate with your target audience, even if it is good for search engines. That’s why there is a need for content idea tools.
One of the most important aspects of creating epic content is to know that there is an interest or demand for your content idea. You must admit that there is nothing more frustrating than investing your time and energy researching and writing colossal pieces of content you think people will like, only to find out no one actually cares about it.
Once you start validating your idea, you will dramatically increase your chances to succeed with your content. Fortunately, there are different tools available that will help you come with killer ideas and make continual progress. I want you to suggest checking these five tools that I really like and doing a little experimenting.
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1. Qualaroo – The Complete Solution to Capture Customer insights That Matter at Scale
Finding out what content your target audience needs and likes is very important. Your visitors, customers and potential consumers of the content you produce can tell you what they think. So, if you have a way to interact with them ask their opinions to validate your content ideas.
To this end, I recommend using Qualaroo. This tool allows you to survey your website visitors. An action the visitor takes triggers a small popup. The general idea is to ask the right audience the right questions at the right time.
You can set it up to appear on your website. People who read your content can answer questions and help you figure out whether there’s a demand for your content ideas and give you new ideas to write about. The best thing is that you can peek inside the heads of your content consumers and generate more traffic from your premium content.
“You can find out a bunch of information on how your visitors interact with your content, what they click and how long they spend there, but one thing you won’t find from Google Analytics is Why,” said Jim Yeargan from Yeargan & Kert LLC. “Qualaroo lets you see everything “out in the wild” and target questions to people based on their activity on your website”.
Using Qualaroo is relatively simple. You can start a survey with any of the predefined templates so you can get the feel of the whole process. Once you understand how it works, create a survey by writing questions you want to ask and selecting the response types. Before appearing on your website, make sure to embed the Qualaroo Insights code correctly.
A few words about additional features, Qualaroo also offers integrations with a lot of other analytics platforms like Google Analytics, Hubspot, MailChimp, and much more, intelligent question/decision branching, report makers, email notifications and a survey app designed for your mobile site.
Price: Starting at $199 per month, billed annually.
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2. SocialPilot – Brainstorm Ideas for Your Social Media Content
Social media is one of the greatest ways to validate your content ideas. Social media analytics tools can help you monitor the audience behavior on different social networks and better understand what they like the most. Which, in turn, can help you create engaging content on the framework.
SocialPilot has a bunch of social media analytics tools that help to analyze the content performance and discover the most interesting posts shared on a particular social media channel. The tool is a win-win solution for content marketers. It allows you to uncover what best engages your audience and gives the content curation features right from its dashboard to boost the audience engagement.
The cherry on top is the option to churn out evergreen content. You will get not only maximum shares, likes, and comments, but also build stable relationships with your followers and fans. This removes the need to search for content that’s worth sharing.
Another great feature is that it includes a social inbox for managing and analyzing all your social media content in one place. This gives you an easy way to get insight into your content, influencers, and your target audience in order to improve the overall strategy.
There are even more features on SocialPilot. You can find ideas for your content through keyword searches, manage team content with an approval system, and get flexible scheduling capabilities to share thousands of posts in the most effective way.
Price: Affordable pro plan starts at 42$ per month with annual billing. You can also get a free 14-day trial.
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3. SE Ranking – The Ultimate SEO Tool to Support Your Marketing Machine
When you want to validate your content idea, you need to find out what keywords users type while searching for a topic and the number of monthly searches these keywords can generate to your business. Once you’ve defined your main keywords, you can create top-notch articles around these keywords.
SE Ranking Keyword Suggestion tool will provide with thousands of relevant keyword phrases or variations together with monthly search volume, competition, KEI, and the number of search results. It also shows whether the keywords you are going to use have low competition in order to rank highly for this kind of topic.
Another way you can use SE Ranking is to get a validated idea and a quick overview of a particular page’s key metrics, such as links, social shares, and rankings. You can find out how many sources link back to you, how many shares your article is getting, and monitor the overall performance of your posts. Checking this enables you to get the general level of interest your content idea has.
Price: Starts at $7 per month with annual billing, or you can register for a free 14-day trial.
4. Finteza – Receive Advanced Web Analytics in Real Time
When content is the center of your business, you need to get the most out of your content analytics. This will help you to detect the right content for the right audience. To find out the right areas you should focus on, Finteza can make it easy for you.
With this tool, you can get real-time data on user behavior and bot detection, analyze top-performing web pages and traffic from certain sources and improve the overall strategy in response to what your users are doing on the site.
Finteza provides detailed statistics on every traffic source you need. It systematizes a bunch of data based on all user actions on your website and gives insights into your conversions, sources, events, countries, your audience demographics, visits, social data, and more reports.
“The best part about Finteza is the ability to get useful web traffic information that you can use to better optimize your future content based on visitor interests,” said Sherwin Arzani from Citywide Law Group. “Finteza is a complete marketing tool for your website that can be easily set up and integrate with many tools”.
5. Buzzsumo – The Ultimate Tool for Content Marketing Inspiration and Competitor Research
One of the easiest ways to validate any idea is to simply learn what works best for your competitors and find the most successful content type they have published on their website. Instead of relying on a bit of luck, you can analyze others in your field. In this regard, I really love using Buzzsumo.
Buzzsumo is one of the best tools for content marketers to analyze how many shares an URL has gotten via social media and how many times it has been linked to by another source. You can do a quick competitor analysis by entering a link to content to view how it was performing in the past.
Moreover, you can get a list of domains that get the most shares based on your topic and a list of influencers on Twitter who share relevant content. You can use these things to go deep with your content, build stable relationships with influencers and effectively promote your future content.
The Bottom Line for Content Idea Tools
There is no way to ever be sure whether a content idea does the thing. Sometimes you know for sure it will be a hit. Sometimes it has no chance of success. What you can do is strike the right balance and figure out whether there’s a demand for a content idea before you invest your time and efforts in writing it.’
Once you’ve got responses to questions you’ve asked your audience, find a topic and title that will get higher levels of engagement and audience response. Then can start creating your article. But relying on these five tools, you can find fantastic ways to validate more content ideas for the future.
Do you know other ways to validate demand for any idea before creating the content? Let us know in the comment below.