Neal Schaffer is a recognized leader in the world of business social media.
In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer.
Neal began his social media career focusing on social media strategy consulting, which he has done for dozens of companies since he began in January, 2010. In addition to consulting, coaching, and advising, responding to customer requests, Neal launched a social media agency, PDCA Social, in May, 2016.
Neal is also a leading educator and speaker. In addition to educating executives on social media as a faculty member of Rutger’s University Mini-Social Media MBA program as well as the Irish Management Institute’s Digital Business Certificate, Neal is also a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009.
As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”
In addition to the above, Neal is creator of the leading social media for business blog Maximize Social Business, co-founder of the social media industry’s definitive social media conference, the Social Tools Summit, and founder of the soon-to-launch Social Media Center of Excellence, to build and educate a community surrounding best practices in using social media for business.
Neal works with clients seeking his social media expertise in the following ways:
Social Media Agency – Neal founded PDCA Social because he realized that companies sometimes simply don’t have the resources or bandwidth to do social media the right way. Instead of trying to become the expert, it’s faster and more effective to simply hire one. Neal works strategically with clients focused on objectives-oriented social media programs where he utilizes his experience and his PDCA Social Media Framework to deliver unparalleled results for his clients.
Social Media Strategy Consultant – Neal works with companies in auditing their current social media efforts company-wide and creating a comprehensive social media strategy that aligns corporate objectives with the potential for social business. For smaller businesses who need to have an expert social media advisor on call for practical advice, Neal offers this service at reasonable rates to help as many companies as possible with their social media.
Social Media Trainer – Neal is often called upon to help educate internal sales and marketing teams on a wide variety of social media-related topics, including Social Selling, Employee Advocacy, Personal Branding, Influencer Marketing, Social Media Tools, Social Media Advertising, as well as the mechanics of how each social network works.
Social Media Speaker – Whether it’s a keynote speech, presentation for a professional association or a hands-on workshop for an internal audience, Neal delivers customized content with concrete takeaways to meet your needs.
Social Media Influencer – Neal can help your business in the amplificiation of and/or creation/co-creation of content to help amplify your brand’s presence in social media.
Neal Has Been Recognized as a Leader in Social Media by a Number of Authorities
Top 10 Marketing Thought Leaders (CMO.com)
Top 5 Marketing Thought Leader (Contact Monkey)
Top 10 Thought Leaders in Sales and Marketing in Asia (Business Marketing Singapore)
Top 10 Marketing Pros You Should Follow in 2015 (Wisestamp)
The 15 Most Influential Educators in Digital Marketing: 2015 (Online Marketing Institute)
Top 20 Digital Marketing Strategists for 2015 (Online Marketing Institute)
25 Top Marketing Influencers (Sideqik)
26 Content Marketing Experts to Follow in 2015 (BuildFire)
29 Sales Influencers to Follow on Twitter (FollowUp)
Top 30 Social Media Power Influencer (StatSocial)
31 Influencers to Follow in 2017 (Marketo)
50 Viral Experts on Twitter (Epic Presence)
Top 50 Content Marketing Experts (Stryde)
Top 100 Sales Influencers (Tenfold)
101 Badass Marketing Writers (Wishpond)
The World’s Friendliest Social Media Experts (Twtrland)
103 Genuine Marketing Thought Leaders to Follow (Salesforce)
Top 1,000 Social Selling Influencers (Creation Agency)
What would you like to do now?
Neal brings his passion, experience and creativity to help us embrace social media for our company. Neal’s energy and expertise prove to be critical for us as we developed our comprehensive social media strategy in a collaborative meaningful endeavor. We continue to consult with Neal as we navigate this new frontier of social media. Thank you Neal. – Ed Aschoff, CEO, Dansure
Best investment I made this year was hiring Neal Schaffer as a Social Media Marketing consultant. He’s brilliant, and a really good guy to boot. – Joe Rogers, CEO, American Joe
About two years ago we launched our company based on a business model recommended by Neal in a consulting engagement. The results have been fantastic. Based on Neal’s recommended social media strategies we have grown from zero members to the point where thousands of the key decision-makers in our industry are members and visit our website each day. Our revenues have exceeded many times our original goals. I can’t say enough about how much Neal’s work helped us getting to where we are today. – Rusty Braziel, President, RBN Energy
Selected Mentions of Neal Schaffer in the Media
Cision “How to Generate Leads From Social Conversations” (May 18, 2017)
LinkedIn “Will AR, VR, or AI Hold the Most Promise for B2B Marketers?” (May 16, 2017)
Bizzabo “Event Marketing Wisdom from 12 Social Media Experts” (April 28, 2017)
Brand24 “Interview: Neal Schaffer on Maximizing Your Social Business” (April 26, 2017)
VKN Digital “Thought Leaders Definitely Worth Following on Twitter” (February 7, 2017)
Oracle “ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption” (January 30, 2017)
Inc “41 Must-Read Books to Boost Your Social Media Skills” (January 24, 2017)
University of Jyväskylä Executive MBA “Three Tweets – EMBA Event in the Twitter Era” (January 17, 2017)
Constant Contact “33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017” (January 9, 2017)
Verbaccino “Understanding Japan’s Unique Social Media Landscape with Neal Schaffer” (December 21, 2016)
Convince & Convert “43 Expert Tips on How to Future-Proof Your Content Strategy” (December 13, 2016)
Hubspot “How to Build a Memorable Personal Brand on Twitter” (December 6, 2016)
Talkwalker “The Top Social Media Trends for 2017 – The Influencers’ View” (December 6, 2016)
LinkedIn “The Official Guide to Employee Advocacy” (September 23, 2016)
Social Media Examiner “Twitter Ads: How to Advertise With Twitter” (September 23, 2016)
Everyone Social “How To Establish Thought Leadership On Twitter” (September 20, 2016)
AdWeek “Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?” (September 19, 2016)
Jobvite “Invaluable Lessons I’ve Learned From 5 Top Talents on Social Media” (July 26, 2016)
Newsmodo “How to Channel Your Content through Social Media” (June 13, 2016)
ClearVoice “5 Things Successful B2B Marketing Strategies Have in Common” (June 2, 2016)
Writer Access “Six Social Media Tips to Amplify Your Content Marketing” (February 23, 2016)
Huffington Post “Plan for the Distribution of Your Content Appropriately” (September 4, 2015)
Mashable “How to Nail Your LinkedIn Profile” (August 27, 2015)
Christian Science Monitor “How Twitter is Crowdsourcing Its War on Trolls” (June 11, 2015)
Huffington Post “33 Entrepreneurs Share Their Biggest Lessons Learned from Failure” (June 27, 2014)
Forbes “Meet The Top 30 Social Salespeople In The World” (March 19, 2014)
Huffington Post “6 Surprising Things That Turn Employers Off” (March 12, 2014)
USA Today “How to write a professional bio for LinkedIn, Twitter & more” (January 27, 2014)
Avance EMBA “Defining Social Business and Social Media throughout the Enterprise” (January 20, 2014)
HootSuite “Solution Partner Spotlight: The Art of Selling a Social Media Solution” (January 7, 2014)
Cox Business Blue “Neal Schaffer On What Goes Into a Successful Social Media Strategy” (December 9, 2013)
Experian “Neal Schaffer: How to Create a Successful Social Media Strategy [Hangout]” (November 12, 2013)
Social Media Examiner “Social Strategy: How to Build a Sustainable Social Media Marketing Plan” [Podcast Interview] (September 27, 2013)
U.S. News & World Report “Tips for Staying Competitive in a Global Job Market” (September 6, 2013)
Hootsuite “What Does It Take to Be One of the Top 50 Social Media Power Influencers?” (August 13, 2013)
Forbes “Who Are The Top 50 Social Media Power Influencers, 2013?” (April 17, 2013)
Diners Club “Diners Club | Social Media Marketing World | Interview with Neal Schaffer” (April 8, 2013)
HR.com “The Best Career Advice You Aren’t Using” (April 8, 2013)
AT&T “Need To Be Convinced That Social Media Networking Is Serious Business?” (February 15, 2013)
[Japanese] 現代ビジネス ”2013年、ますます必要になる「ソーシャルメディア･リテラシー教育&研修」” (December 14, 2012)
Content Marketing Institute “100+ Social Media and Content Marketing Predictions for 2013” (December 1, 2012)
Marketo “Expert Tips for Optimizing LinkedIn for Lead Generation” (October 1, 2012)
Forbes “How to Power Your Professional Networking Through LinkedIn” (March 29, 2012)
Forbes “Who are the Social Media Top 50 Social Media Power Influencers” (January 25, 2012)
Wall Street Journal MarketWatch “Blogging All the Way to the Bank” (January 12, 2011)
Glassdoor.com “Seven Steps to Power Up Your LinkedIn Profile” (January 3, 2011)
American Express Open Forum “How to Promote Holidays Sales Using Social Media” (December 15, 2010)
“USA-Japan Social Media Panel Report” [Japanese] (November 20, 2010)
Neal Schaffer on Cox TV (November 20, 2010)
Hubspot “Measuring the ROI of Your LinkedIn Efforts [Plus a Free Ebook]” (November 9, 2010)
The Toronto Sun “How to Get LinkedIn” (July 23, 2010)
3rd Annual Axiom Business Book Awards Announcement (March 17, 2010)
BRANDSHARE Interview with Neal Schaffer in Tokyo, Japan [Video] (January 5, 2010)
Wall Street Journal “Three Best Ways to Use Social Media” (December 16, 2009)