One of the most exciting new developments this year in social media marketing has been the release of the new LinkedIn publishing platform to the public. I’ve already blogged about how I recommend you use the new LinkedIn publishing platform as well as created a how-to video showing you step-by-step instructions of how to create your first post, which I will embed here for you to view if you haven’t seen it already:
Most that have already published on the platform have been pleasantly surprised by the number of views that your content will receive. I have received thousands of views on each of my own posts (you can view them all here), and fellow social media consultant Jeff Bullas recently wrote how he received 160,000 views of his content in 24 hours! LinkedIn is a popular platform that more professionals are going to as a news source, so now is the time to make sure you take advantage of the opportunity and ensure that your content be seen by this lucrative demographic!
Some of you don’t need convincing and are wondering 1) if they have access or not to the publishing platform and 2) how to apply for early access if they don’t have access.
Let’s answer question number one. Navigate to the home page and look at where you would normally post a status update at the top of the page. Once you do you should see something like my own status update box before. If you have access to the publishing platform, you should be able to see a pencil icon right to the left of the paperclip as mine shows. You simply need to press on the pencil icon to access your new LinkedIn publishing platform page. If you don’t see the pencil icon, you will need to apply for early access. Keep reading.
For those of you who don’t have access yet, you can keep waiting for LinkedIn to roll it out to all of its users. Or you can try to accelerate things by applying for early access. Clicking on the image below will take you directly to the pictured form where you can apply for early access:
Is there a cost to this? Absolutely not! But there is one catch: You will need to provide “examples of professional content you have written” by way of sharing two URLs. If you haven’t blogged before, you might want to get two blog posts published on your own blog or as a guest blog post before applying.
Have you already applied for early access to the new LinkedIn publishing platform? Have you been successful blogging there so far? Has your application been rejected? Please do share your experience from which we can all learn!
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