I’m looking forward to presenting on a free webinar with Bryan Kramer, author of There is No B2B or B2C: It’s Human to Human: #H2H, relating his book to my own thoughts regarding corporate social media strategy.
Whenever I present on social media, I always talk about how social media strategy is half science and half art. Maximize Your Social was my attempt at describing the science that goes into a social media strategy. The art, however, is something that needs to be applied by every business for their unique situation and business objectives.
There is another aspect concerning the “art” side of social media strategy: It’s about humans who are creating/implementing the strategies as well as humans on the other end who companies are trying to engage with. This is one of the most challenging aspects for businesses in social media because not only was social media made for people and not businesses, but businesses now need to engage as if they were people.
The central theme of the webinar is the greater need for businesses of all sizes to “humanize” their social media strategies and the challenges they are facing. From the reasons behind diminishing Edgerank to the need for companies to create a visual voice, from employee advocacy to social selling, from PDCA social media strategy creation to the need for constant experimentation in social media, this webinar will provide insight from many angles and will leave you with an understanding of why a social media strategy in an #H2H world is more important than ever.
During this webinar, you will learn:
- How to map out and plan for the fast paced world we call social business
- How to strategize and maximize your time and resources for optimal ROI
- How to humanize your brand for a more personalized approach to social media
You can also join us on Twitter for our live TweetChat using hashtag #PMSubstance during the webinar.
The webinar will be Tuesday, May 27 at 10:00 A.M. PDT. You can register for the event here.
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